UTV GOSSIP

Amazon’s “Rings” scores a theatrical push

(UTV | UNITED KINGDOM) – Amazon’s lavish new fantasy series “The Lord of the Rings: The Rings of Power” is coming to the big screen.

The streamer will reportedly screen its first two episodes at in cinema fan events across the world on August 31st, a full two days before it makes its streaming debut on Amazon Prime Video.

In the US, the event is only available at select Cinemark locations and to Cinemark Movie Rewards members. Tickets will become available today from 9am US-PT with the reservation coming with a $10 snack voucher.

Outside North America, Amazon will also screen the series in locations in the United Kingdom, Ireland, Argentina, Colombia, Australia and New Zealand.

The fan event will unfold across roughly 200 locations globally and is a largely unprecedented push by Amazon trying to promote what is being dubbed “the largest television series ever made”.

Amazon Prime Video will debut the first two episodes on the service on September 2nd, with the remaining six episodes releasing every Friday. A new official trailer for the series will arrive tomorrow.

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